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INSPIRING ENTREPRENEURSHIP Encounter of Economy, Culture, and Politics in Global Business Context - Einzelansicht

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Veranstaltungsart Seminar Langtext
Veranstaltungsnummer Kurztext
Semester SoSe 2024 SWS
Erwartete Teilnehmer/-innen Max. Teilnehmer/-innen 30
Credits 4 Belegung Keine Belegpflicht
Sprache Englisch
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Status Bemerkung fällt aus am Max. Teilnehmer/-innen E-Learning
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Do. 16:00 bis 18:00 EinzelT am 11.04.2024 LK - LK 051       30 Präsenzveranstaltung
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Do. 16:00 bis 18:00 wöch. 18.04.2024 bis 11.07.2024  LD - LD 102       30 Präsenzveranstaltung
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Course Description:

This course aims to inspire new business ideas and guide students to discover their capabilities towards creative business ideas. Another focus is to learn how to handle uncertainties and changes in the global business environment and conduct business in 'other' cultural contexts such as in the newly emerging markets, BRICS/MINT. Among others, repercussions of the global power shifts, the rise of multipolarity and the expanding populism with authoritarian tendencies, and therefore wide-spread hybrid governance regimes nationally, regionally as well as globally, and last but not least, the outbreak of the novel pandemic (COVID19) since late 2019 are also partly covered in the seminar. 


Learning Objectives:

Through extensive readings on the given topics and selected case studies from different (emerging) economies and (goods and services) sectors (i.e., IT, retail chains, pharmacy, textile, food), participants will be guided to understand the nature of conducting business in the global landscape. One particular emphasis is on what makes international different from domestic — the effects of the social systems within countries in conducting global business, the dynamic interface between countries and companies attempting to conduct foreign business activities, corporate strategy alternatives for global operations.


Learning Outcomes: 

Students will be able to

  • understand different business-oriented challenges in an international environment,
  • examine various cultural, political and legal issues that impact international business activity,
  • examine international institutions and practices that impact international business,
  • understand trade and investment theory,
  • appreciate the interaction of business and government as they relate to international commerce,
  • develop insight into the management implications of international business strategy and operations.


Key Terms: Globalization, national differences in economy, politics, culture, international economy, global production chains, outsourcing and logistics, foreign direct investment (FDI), foreign exchange market, international business strategy (i.e., entry-exit strategy, strategic alliance, mergers and acquisition-M&A)


Prerequisites: None 

Teaching Strategy: 

The lecture will be handled chiefly through PowerPoint presentations. Active participation and interactive class discussion are strongly motivated.


Course Evaluation: 

Evaluation will involve active participation in the lectures, presentation performance (depending on the number of students, one or two presentations), and one final exam (materials will be open access).




No Compulsory Text Book. 

Recommended-Text Book: Hill, Charles W. International Business. McGraw-Hill. 9th or 10th editions.


A bundle of reading materials will be distributed.


Several articles on different Case Studies on different companies from different developed and developing countries will be followed. (For each case study, we have one or 2 separate survey articles with changing length)




Prof. Dr. Ibrahim Öztürk

Contact: io@na.edu


Verständnis der englischen Sprache.

Diese Veranstaltung ist im fachfremden Modul E3 nicht geeignet für Studierende der Wirtschaftswissenschaften und BA MOAS Studierende mit Wirtschaftsschwerpunkt.

Online-Anmeldung in LSF für Studierende des Studium liberale ausschließlich über die gleichnamige Veranstaltung mit vorangestelltem „E3“.



Attendance and Participation





Final Exam (or Term Paper)





4 ECTS-Credits, 2 SWS

Die Veranstaltung wurde 2 mal im Vorlesungsverzeichnis SoSe 2024 gefunden:
Economics  - - - 1