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Course Description:
This course aims to inspire new business ideas in the newly emerging and dynamically changing global context. The students are guided to find out their capabilities of doing business in the future. Another focus of the course is to learn how to handle uncertainties and changes in the global business environment and conduct business in 'other' cultural contexts such as in the newly emerging markets, BRICS/MINT.
Learning Objectives:
The course based on the selected case studies from different countries, from several globally expanding sectors, such as IT, retail-chains, and pharmacy. The chosen companies reflect the nature of conducting business in the global landscape. Emphasis will be on what makes international different from domestic. The effects of the social systems within countries on the conduct of global business. Factors that are explaining international business transactions and the institutions influencing those activities. The financial-exchange-systems and institutions that measure and facilitate international transactions. The dynamic interface between countries and companies attempting to conduct foreign business activities. Corporate strategy alternatives for global operations.
Learning Outcomes:
Students will be able to
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understand the different challenges business face when they operate in an international environment;
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examine the various cultural, political and legal issues that impact international business activity;
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examine the international institutions and practices that impact international business;
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understand trade and investment theory, foreign exchange and the determination of foreign exchange rates;
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appreciate the interaction of business and government as they relate to international commerce;
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develop insight into the management implications of international business strategy and operations.
Key Words and Theme:
Globalization, Meaning and implications of national differences in economy, politics, culture. International Economy, Global Production Chains, Outsourcing and Logistics, Foreign Direct Investment, International Business Strategy (i.e., Entry-Exit, Strategic Alliances, M&As)
Prerequisites:
Introduction to Economics/International Business/Trade
Teaching Strategy:
Lecture will be handled mostly through power point presentations by the lecturer with an expected active interactive class discussion.
Course Evaluation:
Evaluation will involve active participation to the lectures, presentation performance (depending on the number of students one or two presentation), and one final exam (materials will be open, accessible).
Case Studies to be covered
- Doing Business in Post-Global Crisis Era: Competition, Protectionism, Currency Wars
- Amazon, Apple, Facebook, and Google
- Strategy and Governance at Yahoo / Yahoo! in China
- MICROSOFT in Korea: Opening Carrier Path to Women
- INTEL Strategic Decisions in Locating a New Assembly and Test Plant
- BMS-Biocon Research Center in India
- China WANXIANG Group Global Strategy
- ‘GAP-Inc’-2012
- NESTLé Shared value creation
- Open Innovation at SIEMENS (I) / Sustainability at SIEMENS(II)
- Pad-Fone vs. Fone-Pad
- SHELL Diversity and Inclusion
- TATCHA Japanese Geisha (Pharmaceuticals)
- SHANGHAI Pharmaceuticals
- UNILEVER’s Paul Polman
- WAL-MART Lobbying in India
- A Tragic Success: Carlos Ghosn the Savior at Nissan- From Victory to the Jail in Japan
- Muhtar Kent: A Turkish CEO at the top of the “KOCA-KOLA” COMPANY
- A Story of CHOBANI Yoghurts in the USA
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