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INSPIRING ENTREPRENEURSHIP Encounter of Economy, Culture, and Politics in Global Business Context - Einzelansicht

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Veranstaltungsart Seminar Langtext
Veranstaltungsnummer Kurztext
Semester WiSe 2023/24 SWS 2
Erwartete Teilnehmer/-innen Max. Teilnehmer/-innen 30
Credits 4 Belegung Keine Belegpflicht
Sprache Englisch
Termine Gruppe: [unbenannt] iCalendar Export für Outlook
  Tag Zeit Rhythmus Dauer Raum Raum-
Status Bemerkung fällt aus am Max. Teilnehmer/-innen E-Learning
Einzeltermine anzeigen
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Do. 16:00 bis 18:00 wöch. 19.10.2023 bis 01.02.2024  LK - LK 052       Präsenzveranstaltung
Gruppe [unbenannt]:
Zuordnung zu Einrichtungen
Institut für Ostasienwissenschaften

Course Description:

This (online) course aims to inspire new business ideas in our emerging and dynamically changing global economy. By considering the recent external shocks on the world economy, such as the Great Recession of 2008-2010, the novel COVID-19 pandemic of 2020-2021, and the global climate crisis, the students are guided not only to understand different business trajectories in different business geographies, such as in the newly emerging markets (i.e., BRIC/MINT countries), but also to discover their potential interests.

The course is based on selected reading materials on the topics as well as the several case studies from different countries in several globally expanding sectors, such as IT, retail chains, manufacturing, logistics, pharmacy, food, and textile.

Emphasis will be on

  1. What makes international different from domestic,
  2. The effects of the social systems within countries on the conduct of global business,
  3. The factors explain international business transactions and the institutions influencing those activities.
  4. The financial exchange systems and institutions that measure and facilitate international transactions. The dynamic interface between countries and companies attempting to conduct foreign business activities. Corporate strategy alternatives for global operations.

Learning Objectives:

Students will be able to

  • understand the basic concepts of business and economics such as trade and investment theory, foreign exchange and its determinants, logic of mergers and acquisitions, global value chains…
  • examine the international institutions and practices that impact international business;
  • focus on the different challenges businesses face when they operate in an international environment;
  • examine the various cultural, political and legal issues that impact international business activity;
  • appreciate the interaction of business and government as they relate to international commerce;
  • develop insight into the management implications of international business strategy and operations.

Key Words and Theme:

  • Globalization, national differences. International Economy, Global Value Chains, Outsourcing and Logistics, Foreign Direct Investment, International Business Strategy (i.e., Entry-Exit, Strategic Alliances, M&As), External shocks, pandemics.


  • Former knowledge of introductory economics, international business/trade is highly recommended.

Teaching Strategy:

  • The lecturer will handle the lecture chiefly through power point presentations with expected interactive class discussions.
  • In the second part of the semester, student presentations on the company case studies will start.

Course Evaluation:

  • Evaluation will involve attendance, active participation, presentation performance (depending on the number of students, one or two presentations will be asked), a final (take-home) exam.

Reading Materials:

Basic summary on economic concepts (introductory review) The role of entrepreneurship in economic development Going global in business Global Business Strategy -2015 Kazuyuki Motohashi Some recent trends and initial questions on global economic shifts A short guide to top emerging markets (EMEs) Main characteristics of EMEs EMEs and the Middle Income Trap Significant trends in the global economy after the pandemic GVCs-Supply chains and exogenous shocks to the world economy

Company Case Studies (Harvard Business Review)

  1. Doing Business in Post-Global Crisis Era: Competition, Protectionism, Currency Wars
  2. Amazon, Apple, Facebook, and Google
  3. Strategy and Governance at Yahoo / Yahoo! in China
  4. MICROSOFT in Korea: Opening Carrier Path to Women
  5. INTEL Strategic Decisions in Locating a New Assembly and Test Plant
  6. BMS-Biocon Research Center in India
  7. China WAN XIANG Group Global Strategy
  8. 'GAP-Inc’-2012
  9. NESTLé
  10.  Shared value creation
  11. Open Innovation at SIEMENS (I) / Sustainability at SIEMENS(II)
  12. Pad-Fone vs Fone-Pad
  13. SHELL Diversity and Inclusion
  14. TATCHA Japanese Geisha (Pharmaceuticals)
  15. SHANGHAI Pharmaceuticals
  16. UNILEVER's Paul Polman
  17. WAL-MART Lobbying in India
  18. Carlos Ghosn the savior at Nissan- From victory to the Jail in Japan
  19. Muhtar Kent: A Turkish CEO at the top of the “KOKA-KOLA” COMPANY
  20. A story of a fastest growing start up by an emigrant: CHOBANI in the USA


  1. Recommended-Text Book: Hill, Charles W. International Business. McGraw-Hill. 9th or 10th editions.

  2. Course Materials (to be provided by the lecturer):

     A bundle of reading materials.

     Company Case Studies. (For each case study, one or two survey articles)



Prof. Dr. Ibrahim Öztürk

Contact: io@na.edu


Verständnis der englischen Sprache.

Diese Veranstaltung ist im fachfremden Modul E3 nicht geeignet für Studierende der Wirtschaftswissenschaften und BA MOAS Studierende mit Wirtschaftsschwerpunkt.


Comprehension of the English language.

This course is in the non-specialized Module E3 not suitable for students of economics and BA MOAS students with a business focus in the non-subject module E3.



4 ECTS-Credits, 2 SWS


Attendance and Participation





Final Exam (or Term Paper)




Keine Einordnung ins Vorlesungsverzeichnis vorhanden. Veranstaltung ist aus dem Semester WiSe 2023/24 , Aktuelles Semester: SoSe 2024